Our brand Honeybum represents women who aren’t afraid to speak their minds; the rule breakers, the heart breakers and the renegades. Life is too short to be anything but. We want women to feel effortlessly flirty where ever, whenever. Just so you can be yourself, Honey. Our mission to drive impact We recognize that fashion can have a negative impact on the environment and we want to ensure that we’re doing our part to contribute in a positive way. #savethebees initiative is very near and dear to us because bees are critical for pollinating cotton as well as many foods we eat. Without them our planet would not be able to survive. We have partnered up with Planet Bee, a non-profit organization to design, fund and execute programs to preserve and grow our existing Bee population - much of which has declined significantly over the last couple of years.